Archive for November, 2009

Beauty and the Bike

23, November 2009

A short documentary film about how to make cycling cool, looking at why teenage girls in particular are put off from cycling.

“Why do British girls stop cycling?

By simply asking this basic question, the film reveals the damage that has been done by 50 years of car-centric transport policies. Whilst we fill our lives with debates about risk assessment, cycle helmets, cycle training and marketing strategies to try to persuade people to cycle more, the basic barriers to cycling remain untouched – generous urban planning towards the car, and the resultant poor motorist behaviour towards cyclists. Is it any wonder that most people find cycling unattractive in the UK, but attractive in cycling-friendly towns and cities?

It’s the infrastructure, stupid!”

More info here