Beauty and the Bike


A short documentary film about how to make cycling cool, looking at why teenage girls in particular are put off from cycling.

“Why do British girls stop cycling?

By simply asking this basic question, the film reveals the damage that has been done by 50 years of car-centric transport policies. Whilst we fill our lives with debates about risk assessment, cycle helmets, cycle training and marketing strategies to try to persuade people to cycle more, the basic barriers to cycling remain untouched – generous urban planning towards the car, and the resultant poor motorist behaviour towards cyclists. Is it any wonder that most people find cycling unattractive in the UK, but attractive in cycling-friendly towns and cities?

It’s the infrastructure, stupid!”

More info here

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: